OpenAI launched Businesses in ChatGPT in beta on November 10, 2026. Firms that qualify can claim a profile and change its details. The launch also brings Business Agents to US online shops and service firms that meet its rules.
OpenAI says users can open a firm’s profile from a ChatGPT answer and choose to chat with its agent. This chat has a clear label and stays apart from the user’s first chat.
What Businesses in ChatGPT changes
OpenAI says Business Hub lets firms update details and share prices and stock data once they pass its checks. It also counts mentions and website clicks. Firms can see common topics in chats that cite their sites.
OpenAI says it does not give firms the text of users’ chats, including chats with an agent. Instead, it shows grouped data once there are enough chats or other forms of contact to meet its thresholds.
The firm’s product guide says profile claims are open where ChatGPT is offered, subject to checks. However, agents have a smaller reach at launch. Only US online shops and service firms that qualify can use them.
A blue check is not a sales guarantee
OpenAI’s guide explains the blue check on a firm’s profile: it shows the claim process is complete. But a claim does not ensure a higher place in results or more sales. ChatGPT can still show details of firms with no agent.
The Businesses in ChatGPT profile policy also says OpenAI does not check every detail or settle every dispute over facts. Firms are still in charge of the facts they supply. In addition, the rules ban fake reviews and claims that hide fees or terms.
OpenAI’s Business Agents Policy sets a clear limit on the agent’s role. It must say it is AI that speaks for the firm. It must not pose as a person or an independent adviser, or imply OpenAI backs it.
Rules for sales pitches and personal data
Those rules also ban sales pressure, false urgency and more sales pushes after a user says no. An agent may offer to follow up. But it needs the user’s clear consent through an approved feature to share their data with the firm. The same rule applies to sending a form, making a booking or buying an item for them.
The policy also bars requests for personal data that is high-risk or not needed, such as health details or login credentials. Agents cannot give advice that needs a professional license under the law.
Businesses in ChatGPT builds on an earlier ad test. OpenAI began testing Sponsored Agents with select US advertisers on September 16, 2026. Its announcement described a labeled chat that starts from an ad. The new launch also lets firms pay to promote their agents, with ad labels apart from ChatGPT’s answers.
OpenAI says it plans to bring the service to more markets and types of firms. It has not set dates for those next steps in its launch post.
Sources: OpenAI launch, OpenAI product guide, OpenAI profile policy, OpenAI agent policy, OpenAI advertising announcement
